Traffic Exchanges are a simple concept of online advertising where members exchange traffic. Basically, you view my ads, I view yours, to make sales, build opt-in list, and branding. Generally, one surfs a traffic exchange for credits by viewing member sites, and those credits are assigned to your sites to be viewed by others. In addition, traffic exchanges offer varying exchange ratios, membership upgrades, prizes, and referral rewards, mostly a percentage of traffic they earn, and common, commissions too.
The key to using traffic exchanges is understanding that the person will only be viewing your site for 10 or 20 seconds. Rather than sending the person to your website, you should be sending them to a specific advertisement designed for traffic exchanges. Use this advertisement to create curiosity about your site. The most effective are squeeze pages or splash pages , which have a simple headline, description, and opt-in form for an autoresponder . Then the surfer can easily type their email address in and receive more information about your product or services at a later time. A main goal of using traffic exchanges should be to build your personal list of business prospects for now and future endeavors.